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Ich Bin Ein Gamer!

By Frank Azor, General Manager of Dell’s division Alienware, Gaming and XPS. "The Heart of Gaming" – that's gamescom. This annual convention in Cologne is a gamer’s paradise with close to 900 exhibitors and more than 345,000 attendees anxiously awaiting the latest PC gaming hardware, software and other innovations. Starting today (22 August - 26 August). Let the games begin!

The gaming business is booming. With an overall revenue (software and hardware) of 100 billion euros, the gaming industry is much bigger than the music industry (approx. 15 billion/year). Games even beat the movies with a couple of billion euros. So, Dell can’t be missed at this party. This year we are showcasing our full gaming lineup including Alienware and Dell Inspiron Gaming PCs as well as new products like the Alienware mice, keyboards and monitors for the first time in Europe and introducing some exciting new products, partnerships and innovations.


So whats new?

Well, starting today, gamers worldwide can now order the new Alienware Area 51 with Intel’s Core X-Series with multi-core processors for megatasking like streaming and gaming at the same time. We are also partnering with Microsoft as the exclusive PC Gaming hardware partner on their new game Forza Motorsport 7 and continuing our partnership.


You can check out all of these exciting new PC gaming innovations in our stand B011 in hall 6 as well as live gameplay, virtual reality demos and other gaming competitions.

The exclusive Tobii eye-tracking demonstration, uniting industry innovators, Alienware and Tobii, will show off Player Gaze Trace provides an additional layer of visual feedback, giving players and viewers new ways to interact with their games. This is the same eye-tracking technology that enables people with physical disabilities to live more independently and is now transforming our work in esports.


On the topic of eye-tracking, we encourage everyone to tune in to the ELEAGUE CS:GO Premier 2017 to see esports production reach new heights with new eye-tracking technology prepared for tournament integration by Tobii, Alienware and ELEAGUE. Kicking off with a preview show on September 1 on YouTube, Twitch and TBS, and with live matches beginning September 8, the eye-tracking technology will offer casters and viewers, for the first time, the ability to visualize the gaze of key pros during match highlights and analysis. We believe this technology will bring an exciting new layer of insight to the competition and ultimately, enhance the viewing experience for the fans.


If you’re lucky enough to attend the conference, here is a look at the products you’ll get to check out at our booth:


Area-51 with Intels Core X-series Processors or the new AMD Ryzen Threadripper Edition

Do you live stream? If so these are the units for you! These rigs are for diehard gaming enthusiasts, mega-tasking game streamers and content creators that demand the absolute best performance. Today we are officially launching the new Alienware Area-51 with Intel® Core™ X-series processors, which are geared to deliver the best experiences for serious gamers, streamers, developers and programmers alike including 4K and VR. All processors are fully unlocked for performance tuning, with up to 10 cores & 20 threads. Alienware’s tool-free, dual-graphics desktop features whisper-quiet operation so you can game all night long without waking up the entire house.


We also have the Area-51: Threadripper Edition, which we are the only OEM to offer, featuring Alienware’s first 16-core processor desktop and supports up to 1125W dedicated to graphics to design and conquer the competition. 


Alienware Peripherals (monitor, mice and keyboards)

For more than 20 years, we’ve been dedicated to listening to our community and as our fans have asked, we have delivered branded monitors and peripherals to offer a complete PC gaming hardware experience and we are showing them for the first time in Germany this week. The Alienware 25” gaming monitor offers premium Alienware design in a curved monitor with fast refresh rates and signature AlienFX™ lighting for greater game immersion.


In many competitive games, I’ve lost because of a single key stroke, and the new highly configured Alienware keyboards deliver more victories with mechanical switches that deliver precise, responsive and consistent keystrokes.


If you want to get the upper hand in your next FPS or RPG game, Alienware’s new highly configurable gaming mice will provide precision and control for those intense battles. You’ll find that it is ergonomically designed for increased comfort, featuring AlienFX™ lighting to personalize your experience, and up to 13 programmable buttons for in-game customization, perfect for MMOs like World of Warcraft.


Photo: Koelnmesse / Impressionen von der gamescom 2016