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Gumption Group: Maggy helps respect social distancing in the 1.5-metre economy

Maggy is a small portable device that makes a warning sound when you are about to get too close to other people. It enables people to respect social distancing measures without infringing privacy. It is the first device on the market that is both affordable and safe. 

A number of Belgian entrepreneurs put their heads together to come up with a technological solution to the question of how we can all go back to work safely after quarantine. With Maggy, Allan Segebarth, Bart Embrechts, Nicolas Van Odijk and Ruben Miessen have managed to develop an affordable and reliable device in less than a week that helps people respect social distancing. Several leading Belgian companies and multinationals have already shown interest in the device. 


‘Companies and governments are looking for ways to resume life safely,’ says Allan Segebarth. ‘With Maggy, we can offer them a safe, reliable and affordable solution.’ Privacy is paramount, Segebarth stresses. ‘You don’t need to register to use Maggy. No user data is stored. Simply give the device to employees or visitors, that’s all it takes.’ 

Maggy works out of the box, is energy efficient and accurate. It fits in your pocket or you can wear it on a lanyard. It vibrates and makes a warning sound when people get too close to each other. The battery is rechargeable and lasts for up to five days between charges. 

Bluetooth 5.2 

Ruben Miessen is the mastermind behind Maggy. ‘The device runs on Bluetooth 5.2,’ says Miessen. ‘Unlike previous versions, this new standard is accurate up to an impressive 10 centimetres.’ Bluetooth 5.2 has only been on the market since January 2020. 

Initially, Maggy is targeted at the professional user. The device allows employees to maintain a safe distance from other people in the office. But museums and zoos could also lend a device to visitors for the duration of their visit. In the future, private individuals will also be able to use Maggy. 

Through Gumption Group, Bart Embrechts and Nicolas Van Odijk regularly invest in strong, innovative ideas. ‘This is the first time that we have taken an idea to market this quickly, but the situation requires it,’ says Embrechts. ‘Until now, we have relied on people’s ability to gauge they are keeping the right distance. That’s fine, but once we see each other again on a daily basis in the 1.5-metre economy, it would be handy to get a little help from technology.’ 


“With Maggy, we offer a safe, reliable and affordable solution.
Privacy is paramount. You don’t need to register to use Maggy. No
user data is stored. Simply give the device to employees or visitors, that’s all it takes.”

As for why the device is called Maggy, it was named after the Belgian Minister of Health Maggie De
Block. ‘Her warning Blijf in uw kot (“stay home”) is etched in the collective memory,’ says Embrechts.
‘In contrast, our Maggy helps people leave their homes again. The name also refers to the magnets
in the logo. People are attracted to each other and Maggy ensures that we can all see each other
again soon as safely as possible.’
From mid-May onwards, the devices can be supplied in large quantities.

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About Gumption :

Gumption is a group of over 20 young companies with more than 500 employees in
Belgium, the Netherlands and Luxembourg. Through its unique ecosystem and a pragmatic, hands-on
co-creation approach, Gumption assists decision-makers with digital transformation. Gumption
combines the creativity, responsiveness and passion of start-ups, early-stagers and scale-ups with the
influence, power and stability of a strong group of companies. Gumption has been facilitating
innovative entrepreneurship since 2012 through financial, strategic and operational support. The
group has offices in Kontich (HQ), Antwerp (B), Wavre (B), Amersfoort (NL) and Kehlen (L).

Visit the website: www.gumption.lu and www.maggylife.eu.


Philippe Hamtiaux - +352.621.281.681 - philippe.hamtiaux@gumption.lu

Sébastien Pierson - +352 661 567 510 - sebastien.pierson@gumption.lu