Positive Thinking Company presents a use case: “From start-up to scale-up: how we allowed a start-up’s infrastructure to scale with its growth”.
For a moment, everything was going to plan. You launched successfully, slowly gained some visibility, earned the confidence of users and people loved your product.
As your popularity grew, you experienced your first major growth spurt and entered the oh-so dreaded scale-up phase. With the excitement and adrenaline that it creates also comes a whole new set of challenges.
According to the Startup Genome Report , 74 percent of high-growth start-ups failed due to unproper scaling. Fortunately, you can learn from the mistakes of the ones who ventured out before you and be better prepared.
To illustrate dos and don’ts we will use the case of a booming fresh start-up.
Context and Challenges
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